HMR Accountancy Ltd is managed by a team of qualified Chartered Accountants with over 20 years of experience in providing personalised, timely and effective solutions to all accounting and tax-related matters for individuals, small and medium size businesses. Our services standards are second to none as we manage all these matters allowing you to focus on your core business development and growth.

Our Mission

  • Believe in investing and bringing modern technology to clients.
  • Providing and producing high quality, reliable and timely accounting and tax services with a focus on individually tailored needs.
  • Working with our clients in a “business partnership” that helps them achieve both financial and personal goals at a reasonable cost.
  • Quality service that will maximize client’s tax saving and help achieve financial success.
  • Providing the flexibility of being mobile and available at any location.

Our Team

Mohamad El-Assadi

Managing Partner

Educational Background:

  • BA (Hons) Accounting
  • MSc Accounting and Finance
  • Association of Chartered Certified Accountants (FCCA)
  • Institute of Leadership & Management (ILM)


Mohamad started his career in 1998 at a medium sized Birmingham practice. He qualified as a Chartered Certified Accountant in 2003 then enjoyed both Financial Controller and Financial Director roles within industry.


  • Mohamad’s day to day role includes undertaking accounts for a broad range of clients including small to medium sized businesses.
  • His work involves advising on all aspects of financial & management accounting, financial reporting, treasury management, internal control reporting as well as specializing in aspects of indirect tax (VAT).
  • He also advises clients on IT related matters, including choosing and setting up cloud accounting systems to meet the demands of ‘Making Tax Digital’ (MTD).

Rima Aboukhachab

Partner and Tax Consulting Specialist

Educational Background:

  • BA (Hons) Accounting and Finance (First Class Honours)
  • Association of Chartered Certified Accountants (ACCA)
  • Chartered Institute of Management Accounting (CIMA)
  • Holder of on ACCA Practising License


  • Rima started her career as an hourly paid lecturer at the University of West London in 2015. She then joined a medium accountancy firm in 2016 where she trained and qualified as a Chartered Certified Accountant by 2019.
  • Rima was promoted to a department manager role and obtained her practising license prior to joining HMR Accountancy.


  • Rima works closely with clients to develop tax saving strategies which are compliant with HMRC legislation and tailored for client goals.
  • Her work involves taking all initial client enquiries and providing accountancy and tax advise
  • She also is the main point of contact and trainer and professional developer of HMR’s junior accountants and bookkeepers team.

Mahmoud Asadi

Chartered Certified Accountant

Educational Background:

  • BA (Hons) Accounting & Finance
  • Association of Chartered Certified Accountants (FCCA)
  • GCC VAT Diploma
  • US Foreign Corrupt Practices ACT (FCPA)


Mahmoud started his accountancy career back in 2001, after obtaining his BA in Accounting and Finance from De Montfort University in Leicester. He qualified in 2011 with the Association of Chartered Certified Accountants (ACCA) and more recently has also become a fellow member of ACCA (FCCA).


Mahmoud has solid grounding in:

  • Finance | Senior Management | Financial Analysis | Budgeting | Forecasting | Financial Reporting
  • Risk Management | Communication | Leadership | Team Management | Training
  • Sage Financial Controller & Payroll | Agresso | PeopleSoft | HLBFS | OnQ | SUN | Vision Q&A | Opera | Xero | quickbooks |Receipt Bank | MS Office